The agencies include Broward County Transit (Ft. LYNX competed against Tier 1 agencies across the state for these awards. LYNX marketing and Santa are already designing the 2017 bus to hit Central Florida roads on Nov. When customers entered the bus they were delighted to find the toy-theme carried throughout the inside. The holiday bus wrap gave riders a glimpse of Santa’s workshop on the outside. This bus provides free rides and lots of joy to unsuspecting customers.
Each year the agency hires Santa to drive a holiday themed bus. The other award was for Interior/Exterior and Signage. The video includes segments on enhancements already in service such as free Wi-Fi, the LYNX Bus Tracker real-time app and NeighborLink trip booking and another coming soon, LYNX PawPass, a mobile payment app. With several technology projects underway in early 2017, LYNX wanted to create a video showing the Central Florida community how the agency would be enhancing the customer experience. This video was produced in partnership with Three21, a local digital and creative agency, located in downtown Orlando, Fla. The team earned one of the awards for Electronic Media/Audio-Visual and Digital Media for the LYNX Technology Video. This is the eighth consecutive year LYNX marketing has earned FPTA recognition for creative work. The Central Florida Regional Transportation Authority (LYNX) marketing team earned two first place marketing awards from the Florida Public Transportation Association (FPTA).
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